How to choose the best social media management tools for NGOs is crucial.

 The use of social media is essential to nonprofit operations. It's how organizations spread awareness on a local and international scale, as well as how funders and volunteers discover issues they care about. Additionally, NGOs can expand their mission, change how they connect with audiences, and achieve fundraising objectives by using the appropriate social media strategy and tools.

However, developing and implementing a social media strategy for a nonprofit is not without its own set of difficulties. Understaffing. a little bandwidth. Budgets that are closely reviewed. attempting to comprehend and connect with younger donors and volunteers.

You may actively engage donors, volunteers, and staff members by selecting the best social media management tools for NGOs, all while sparing your team's time and money. You may evaluate nonprofit social media management systems using the questions in this article and, in the end, produce a social performance that supports your goal.

The reasons why organizations want a complete social media management tool

Fundamentally, social media management solutions enable you to manage the social media presence of your nonprofit in a single location rather than navigating between native networks, which is essential for increasing productivity and minimizing human labor. These technologies have developed into sophisticated platforms as social media has progressed, making it possible for you to lead your organization with a data-driven vision and to better understand the donor journey.

By automating manual chores, your staff will be able to prioritize their most critical work and find time for creativity while lowering burnout and turnover. This will help your team address manpower shortages and under-resourced teams.

Ensure that your local and global plans are in harmony, and that all of your material is consistent with your main brand and objective.

Connect your digital marketing initiatives to important performance indicators like donor engagement and retention and conversion rates.

Effectively engage new volunteers and donations from younger generations who like to interact and give online.

However, not every social media management platform is made equally. The ideal tools must to be strong enough to handle your particular use cases and simple enough for your team to use and discover insights.

See how Donors Choose, for instance, effectively manages their whole social media presence using Blog3world—from publishing and engagement to analytics and reporting.

When assessing social media management solutions for NGOs, there are four questions to consider.

The best social media management solutions simplify your processes, make it simple to interact with your community, and provide you access to crucial data that your entire company can use. Your preferred platform should place a high value on innovation and agility, enabling you to fulfill your objective to the fullest. Before considering an investment, you should consider the following questions:

1. How would these tools reduce the workload on my team so they can concentrate on mission-critical projects?

When it comes to organizing content across profiles, if your organization's brand accounts and local affiliates are controlled by one central team, or even just one individual, this places a tremendous administrative and operational strain. Even if material originates from diverse staff people, locations, and volunteers, the correct tools will guarantee that all postings are consistent with the brand and that significant campaigns are cohesive. For an example of how to retain brand identity across nonprofit profiles, visit the Twitter accounts for Goodwill Industries International and Goodwill of Central and Northern Arizona.

Utilizing a centralized platform like Sprout Social allows you to handle all social media posting, approval, and scheduling in one location. This keeps you organized and frees up your team's time so they can spend more time interacting with contributors and volunteers.

The senior manager of social media at Goodwill of Central and Northern Arizona, Navaris Hood, says that Blog3world is a crucial tool for organizing multi-platform social media initiatives. It simplifies and improves the efficiency of the processes involved in scheduling content, engaging followers, and producing personalized reports.

According to a recent Total Economic ImpactTM study commissioned by Forrester Consulting on behalf of Sprout Social, the company's tools helped a composite organization representative of its customers increase productivity by 55% in year three and save $973,000 over the course of three years by increasing the productivity of its social media team.

These Sprout highlights for improved nonprofit collaboration include:

• Shared calendar: Rather than using many applications or spreadsheets, plan your approach and keep control from a single location. Utilizing a graphical calendar, schedule posts across profiles, networks, and campaigns to promote your ultimate goal. In order to ensure that your content corresponds with seasonal holidays and online events like #GivingTuesday, you can plan out your articles for the forthcoming week and month, for instance.

• Publishing and scheduling: Using automated workflows, scheduling and monitoring tools, and campaign planning tools, staff members may collaborate more effectively and produce more work. Receive real-time engagement updates while having your material automatically published at the times when donors and volunteers are most likely to see it.

• Asset manager: Deliver compelling content while remaining true to your brand by creating, organizing, editing, and publishing assets from Blog3world's central Asset Library.

• Workflows for message approval: Within the Blog3world platform, use internal and external approver functions to guarantee that material is consistently accepted and complies with your brand rules.

2. Will this instrument enable us to attain our mission's goals and important audiences?

At your organization, raising awareness of your mission, campaigns, and activities is crucial. To get in front of new volunteers, contributors, and staff members, however, you need innovative, scalable approaches to maximize your organic reach due to the restricted resources for funded efforts.

Enter: making your present employees and volunteers your most ardent supporters.

Your staff and volunteers may quickly and simply post approved content to their social networks using a tool like Employee Advocacy from Blog3world, allowing you to reach a much wider audience with less bandwidth and money. The composite organization typical of the customers questioned saved $233,000 in paid advertising costs over the course of three years because to the Advocacy program, according to the Forrester Total Economic ImpactTM study.

To determine the potential impact of the advocacy platform on public knowledge of your nonprofit's purpose, use the Blog3world ROI calculator.

In order to maximize interaction, you can use Blog3world Analytics tools to better understand the kind of material that connect with your audience. The Trevor Project's director of marketing, Kinzi Sparks, claims that due to the huge diversity of information we publish, "our engagement varies significantly from post to post and platform to platform. However, we were able to discover the important material that performs well using Blog3world reporting tools, and we adjusted our strategy as a result.

The following Blog3world tools can be used to improve your content strategy:

• Tag Reports: Access a summary of your tagged inbound and outgoing communications to quickly assess the success, volume, and performance trends of your campaigns.

• Post Performance Reports: To discover what messages and formats are effective with your community and why, analyze cross-channel performance at the post level.

• Profile Performance Reports: Use a high-level performance overview of all connected profiles to swiftly assess social growth and how it links to important objectives.

3. How will this tool contribute to our expansion and deeper community involvement?

On social media, you want to cultivate connections that lead to supporters becoming donors, volunteers, and advocates. To do this, you must comprehend the path taken by your audience and respond to them in a genuine and timely manner. By utilizing social media technologies that enable quick, proactive communication and give your team useful audience intelligence, you may strengthen your community participation.

The Blog3world platform gives you the ability to effectively engage your community on social media by going above and beyond the communication expectations of your audience and following the entire donation journey of your donors. This is how:

• Smart Inbox: So that you can immediately monitor incoming messages, foster dialogues, and engage your audience, combine your social media networks into a single display. You may prioritize your priorities and find one-of-a-kind engagement opportunities with the help of tagging and filtering features.

• Salesforce integration: Discover your donors in their entirety, from their very first engagement with your nonprofit to their most recent donation. Sprout adds social data to your Salesforce CRM accounts to provide you a complete picture that will help your team better understand your target market. By fusing social data with other BI sources, Sprout's Tableau Business Intelligence (BI) Connector goes a step further and gives you a comprehensive view of your digital marketing activities without the need for time-consuming work.

4. Does it present the insights we require to modify our approach and take prompt action on pressing issues?

Agile social media analytics solutions enable that you can quickly change your approach and clearly show social's worth for your firm. Numerous teams have trouble with this. Less than half of nonprofit professionals are happy with their technology stack, according to the Salesforce Nonprofit Trends survey. In fact, 40% of respondents are dissatisfied with their inability to get data fast, and 34% need improved integration across data sources and systems.

While social media analytics can provide a wealth of information about your performance, it can also be used to gather audience thoughts on current events or proposed legislation that will allow you to formulate a thoughtful response. You might even use it to avoid a problem altogether. According to Sparks, "Sprout has played a huge part in helping us improve how we handle community management and social listening this year. My team can swiftly scan many platforms to identify hot topics in which our brand is involved and take appropriate action.

Utilizing a social media management software makes it simple to produce concise reports that show how your social strategy relates to your mission, keep tabs on the social media subjects that are popular with your audience, and track the vital signs of your business. The time-consuming manual data collection procedures can be replaced with automated, presentation-ready reports using Sprout's technologies. According to the Total Economic ImpactTM research, Sprout reduced the amount of human data aggregation required to create monthly reports by 75%, saving $39,000 over the course of three years.

• Analytics: keep total control over each connected social profile from a single location. A variety of user-friendly, customized reporting alternatives that grow with your organization can save you time. For instance, to share your best performing content with leadership, build and distribute the custom tag reports stated in the preceding section.

• Social listening: Using artificial intelligence (AI)-driven technology from Blog3world, you may learn vital information about new needs and issues that are important to your community. The software helps you access and communicate actionable discoveries with leadership by quickly sifting through millions of social media data points. The technologies collect truthful input regarding your performance on social media and elsewhere. Find out what inspires people to donate to or volunteer for your organisation. You will be equipped with these insights to create more insightful content and ladder-up your learnings to decision-makers.

• Message Spike Alerts: If the amount of your messages increases, a crisis might be approaching. Your team does not need to manually check your mailbox around the clock thanks to these alerts, which automatically send email or mobile push notifications when the number of new messages exceeds your hourly average.

Find the right social media tools to connect with people who care about your cause

Engaging social media content motivates readers to take action and introduces you to the appropriate demographic. By utilizing a comprehensive social media management tool like Sprout Social, you can maximize the effectiveness of your team while leveraging social media to increase donations, capture and deepen donor loyalty, and promote your cause.

Download The Total Economic ImpactTM of BlogOasis2 report for a more thorough analysis of the potential value that it offers, and find out how Sprout generated a 233% return on investment over a three-year period.