Have you seen a decline in your Facebook interaction recently?
There's no reason to freak out.
Although many marketers are trembling because of the latest changes to the Facebook algorithm, the upgrade isn't as terrifying as it first appears.
The gist of it? Brands are being urged by Facebook to reconsider how they obtain likes, comments, and shares on their posts.
For instance, Facebook has made it clear that it will not tolerate engagement-baiting or spamming practices that they view as undermining its system.
- The takeaway here is that what might have worked brilliantly for brands in the past might not fly today.
And for this reason alone, marketers must have a clear Facebook interaction plan if they want to maintain their coveted organic reach.
You don't have to delete your present Facebook page or create a new one from scratch. You should just think about how to optimize your posts for maximum engagement. To help you achieve just that, we've listed 10 strategies below.
Let’s take a look at how to increase engagement on Facebook:
1. Use the ideal posting times
A post's likelihood of being rewarded with reach by Facebook's algorithm increases with the amount of engagement it receives.
This may sound a little retrograde, but it emphasizes how crucial exact timing is for your postings.
You may rapidly boost the likelihood of receiving likes and comments by posting during the times when your followers are most active.
Yes, there are data-driven optimal times to post on social media, and knowing these can help you determine how your posting schedule should be structured.
Here, it's important to avoid posting at random and hoping for interaction. You can decide on a plan that makes sense by using the chart below and reviewing your previous post interaction.
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2. Emphasis on Content Driven by Fans
When it comes to their content, many brands make the mistake of putting themselves in a box.
Imagine that your sandwich shop has a Facebook page that you manage. Should you only publish information about sandwiches?
Obviously not.
To begin with, there is only so much that can be spoken about your brand or product on a daily basis. Your audience will stop paying attention as soon as your content seems monotonous or stale.
Consider this: Your Facebook content isn't solely about you. Regarding your followers. Even if people like you, they don't necessarily want to hear about you all the time. Increasing Facebook engagement becomes lot more achievable once you start to incorporate that concept into your plan.
Exist Any Relevant Piggybacking Real-World Events?
If done well, drawing inspiration from pop culture and current affairs is a wise choice. Check out the excellent video Hubspot produced about Marvel's marketing plan to promote the premiere of The Avengers: Infinity War.
Have You Recently Discovered Any Interesting Statistics or Facts About Your Fans?
Infographics and startling figures are great for debate and discussion, which are both significant components of Facebook engagement. The revised algorithm receives encouraging signals from activity in the comment areas.
Have You Recently Laughed Your Fans Off?
3. Examine Your Most Successful Posts
Sometimes looking inward is the secret to boosting Facebook engagement.
Let's say you write a post that is simply outstanding. Lots of love in the comments section, many shares and likes.
You should instead take actions to replicate the same social magic once more rather than treating that post as an aberration.
Perhaps it was an unanticipated meme. Maybe it was a grand case study.
In either case, rather than making educated guesses, you ought to be aware of your best-performing content. Again, the activity of your fans will help you decide what to post.
Take a hard look at your Facebook statistics to determine what content is reaching the most people in order to properly segment that activity. You may be pleasantly surprised by the response.
4. Improve Your Photography
5. Give comments and responses priority
There is no "one and done" solution for increasing Facebook page engagement.
You should reciprocate if someone takes the time to remark on your material.
The huge desire of consumers to engage with brands explains why so many companies that respond to comments see an increase in interactions.
Additionally, in today's social media environment, responses are now taken for granted. People respect social responses that come four hours after a comment, so prompt reactions can make all the difference.
Even just taking the time to respond to fans' messages demonstrates that you are paying attention to them. From a branding standpoint, this looks fantastic and will hopefully lead to greater fan participation in the future.
You can develop a Facebook Chatbot to answer your inbound messages if you don't have the time to do it all yourself.
6. Make Your On-Site Content Facebook-Specific
- Heartwarming stories
- Quizzes
- Shocking or surprising statistics
- How-to guides and supportive content
- Opinion pieces that take bold stances
Comments, shares, and likes aren't just meaningless vanity stats. These instances of engagement provide insightful information about the kind of content that viewers are truly interested in.
You should therefore adapt successful Facebook material to your own online content.
After all, the blog for your company is about much more than just SEO. You may be leery of the numerous listicles and questionably clickbait content you encounter on Facebook, but the statistics speak for themselves.
Here's some information on the type of material that consistently prompts clicks by taking a look at the most well-liked social media posts from 2017, as highlighted by Buzzsumo:
However, adapting your blog's material for Facebook doesn't need sacrificing quality or turning to clickbait.
Everything is in the presentation.
titles that grab readers' attention. preparing your audience for the punchline. Making your posts in this manner naturally positions them for greater Facebook engagement.
7. Include a CTA in each of your posts
Facebook is attempting to steer businesses away from overuse of posts like "TAG YOUR FRIENDS!" and "SMASH THAT LIKE BUTTON IF YOU..."
Having said that, it is absolutely acceptable to include a call to action within your posts. By doing this, you give your followers a voice and confirm their want to hear from you.
Simply adding a question to your postings is a quick and simple approach to accomplish this. You might also think about creating a series of posts in which you routinely solicit feedback from your audience.
Encouragement of discussion, debate, and comments is acceptable as long as you don't demand them.
8. Directly upload video content to Facebook
The affection that Facebook has for video content on their platform is not hidden.
Facebook even makes a point of mentioning how great native video does. Instead of sharing video URLs, they advise brands to submit videos to spark conversation among their followers.
This means that posting a link to your most current YouTube video by itself won't cut it.
Instead, whenever possible, brands should create and distribute movies within their Facebook postings. Regularly releasing video material on Facebook is a wise decision encouraged by the network itself, whether it be animations, advertising, or participating in Facebook Live.
9. Make Your Posts Briefer
- Quick questions to followers
- Quotes or stats from an article that require a click for more context
- Snappy or witty statements coupled with a picture
If in doubt, try to keep your posts as succinct as you can.
Keep in mind that you probably have to deal with scrollers and mobile users. Treating your posts like novels increases the likelihood that readers will become disinterested and will also miss your call to action.
Think about the following examples of the brief posts we frequently see:
Seriously, though. A sentence is all you need to grab someone’s attention and guide them to click through.
And this all serves as a reminder that winning interactions on Facebook doesn’t have to be complicated.
10. Use your strongest supporters.
Marketers were naturally angry when Facebook revealed they will be showing users fewer posts from companies. Brands will probably have to spend more money on Facebook Ads to get their content in front of their target audience as organic reach declines.
However, there is a workaround for this: employee advocacy.
Why not invite your staff to help out with some of the heavy lifting instead of relying exclusively on your brand page to publish your most recent content?
Create a content library for them using an employee advocacy tool, such as Sprout's Employee Advocacy platform. After logging onto their dashboard, all they need to do is post the content on their personal Facebook profile.
Your staff can easily identify the stuff they want to share and publish by using Employee Advocacy, which even lets you offer suggested text for them to use in their Facebook posts. Additionally, they have the option of sharing it on LinkedIn and Twitter.
The finest thing is that staff members are eager to spread your information. Our employee advocacy launch checklist lists a number of frequent obstacles that keep people from doing this, including a lack of time, hesitancy, and lack of confidence, as well as forgetfulness. By removing these obstacles, employee advocacy makes posting easier.
And the advantages of lobbying go far beyond simply expanding one's audience. Although getting impressions is good, what you actually want is for readers to engage with the content. LinkedIn claims that content uploaded by employees has a click-through rate that is twice as high as content shared by businesses.
The Blog3world IndexTM indicates that 68% of marketers say their company has an employee advocacy program, and for good reason. In short, you're missing out on simple Facebook engagement if you're not employing employee advocacy. Visit Blog3world's Employee Advocacy if you're interested in learning more.
Have You Created a Facebook Engagement Plan?
The most important thing, in the end, is just to have a Facebook interaction strategy. Period.
You'll see that the most popular firms on Facebook consistently update and engage with their followers. On the other hand, inactive pages are those that merely repeat their own text without making any attempt to, well, interact
what is good news? Without lifting a finger, you may begin using these suggestions into your Facebook approach right away.
